Merchant standards

Accurate identity

• Describe your relationship to military service exactly as it is.
• Veteran-supporting businesses are never presented as veteran-owned, and we will not list them that way.
• Ownership and affiliation claims require staff review before they change.

Honest product claims

• State where products are made and where orders ship from.
• Do not describe resold or drop-shipped goods as handmade, custom, or domestically manufactured.
• Made-in-USA claims are only badged after evidence is reviewed.

Service and responsiveness

• Keep contact information, links, and hours current.
• Respond to customers within a reasonable time.
• Handle refunds and disputes according to your own published policy.

Physical samples & verification items

Our promise for any item you send us for verification:

• We will never sell your item or profit from it.
• We will never present your item as ours or as something we created.
• We will only donate it to a veteran organization or veteran non-profit fundraiser (such as an auction or raffle) with your approval first.
• Any donated item is always shown with your business name and storefront.
• You may ask to have your item returned instead.

Changes that need approval

Most edits publish immediately. These fields go to an administrator for review first:

• Business ownership
• Veteran affiliation
• Business designation
• Manufacturing claims
• Shipping-origin claims
• Public address
• Main website domain
• Validation-related content

Rechecks & inquiries

Merchants agree to cooperate with rechecks and inquiries and to respond within the 14-day cure window. Unresolved issues lead to revocation, a public suspension notice for 30 days, and then permanent removal of the storefront page. See the revocation policy.

Grounds for suspension

• Expired or unpaid storefront rent past the grace period.
• Disputed ownership or fraudulent claims.
• Counterfeit goods or misrepresented sourcing.
• Attempts to manipulate reviews.

Ready to start? Apply for a storefront.