Disclosures & Disclaimer

Creative support & illustrative media

Our core commitment is transparency: connecting shoppers with real, verified veteran-owned and veteran-supporting businesses, and helping them avoid the deceptive storefronts and counterfeit operations that crowd online search.

How this differs from the sites we stand against

Scam and knockoff sites use AI to fake the business itself — invented founders, borrowed veteran imagery, and product renders that bear no resemblance to what arrives. Here, the business is what we verify: identity, veteran connection, and contact details are checked by people, never generated.

What we may provide

Many skilled veteran entrepreneurs and craftspeople don't yet have professional photography or marketing help. To give these verified businesses a welcoming presence, we may provide illustrative AI-assisted banners, logos, gallery images, or introductory write-ups as temporary presentation support.

• Illustrative media is for presentation only and is never presented as a photo of an actual product a merchant sells.
• It has no bearing on a merchant's validation level or claim badges.
• Merchants are encouraged to replace it with original photos of their team, workshop, and goods as soon as they can.
• Demo storefronts on this site are clearly labeled and use sample images and text throughout.

Other disclosures

• This platform is an independent directory and promotional service. Every business listed is an independent company.
• Purchases take place outside this platform, directly with each merchant. We are not the seller of any listed goods or services.
• Validation reflects only the specific checks described on each storefront. It is not a guarantee of product quality, customer satisfaction, delivery, legality, safety, or future conduct.
• Ratings and reviews are the individual opinions of the people who wrote them.
• Paid placement never affects validation status or review scores.
• This platform is not affiliated with or endorsed by the Department of Defense, the Department of Veterans Affairs, or any branch of the military.
• A product shipped from a United States address does not prove it was manufactured in the United States. Storefronts state exactly what was reviewed.

This text is a placeholder pending legal review. It is not legal advice.